To foster an environmentally-conscious culture, Tell6 believes that spreading awareness will be the first integral step to do so. People need to know the dire state of which the planet is in today and how the actions of human have led to a series of irreversible damages to the environment. These are facts that might be too painful for most people to know, but at this rate of environmental degradation, there is simply no time to be ignorant.
According to online encyclopaedia site Wikipedia, Six Degrees of Separation is the theory that everyone and everything is six or fewer steps away, by way of introduction, from any other person in the world, so that a chain of 'a friend of a friend' statements can be made to connect any two people in a maximum of six steps. It was originally set out by Frigyes Karinthy in 1929 and popularized by a 1990 play written by John Guare.
Let’s face it, we all know someone like this: the kind of person who seems to know everybody, and everybody knows them. If we could get this person to tell another person about the importance of environment sustainability, and this second person tells another individual, and so on, this chain of message will help us greatly when it comes to creating an environmentally conscious culture solely through word of mouth.
In an effort to support this goal, Tell6 is committed to create and heighten the awareness of the public by utilizing this interesting social experiment concept called The Six Degrees of Separation.
Did You Know?
In 1967, American sociologist Stanley Milgram devised a new way to test the Six Degrees of Separation theory, which he called 'the small-world problem.' He randomly selected people in the mid-West to send packages to a stranger located in Massachusetts. The senders knew the recipient's name, occupation, and general location. They were instructed to send the package to a person they knew on a first-name basis who they thought was most likely, out of all their friends, to know the target personally. That person would do the same, and so on, until the package was personally delivered to its target recipient.
Although the participants expected the chain to include at least a hundred intermediaries, it only took (on average) between five and seven intermediaries to get each package delivered. Milgram's findings were published in Psychology Today and inspired the phrase 'six degrees of separation.'
Admittedly, this task may seem far-fetched, considering a myriad of obstacles and interferences in real life communication. However, if this is carried in an online setting, where sharing and reposting are daily norms for social networkers, a more successful result can be obtained. And there’s where Tell6 is planning to launch this campaign.